Keyword research tools are using in whole online world, to increase their website traffic.
Some of these keyword research tools are paid and some of them are free.
And of course, you will come across keyword research tools which are free within some parameters but to take advantage of their full functions and capacities,
you will need to buy a premium package.
In this Article, we will be exploring some of the most useful keyword research tools available right now and how you can make the most of them.
First let us look at the paid keyword research tools and the premium services they offer:
1- Moz Keyword Explorer
Launched in May, 2016, Keyword Explorer enables you to go through all of the phases of keyword research,
starting from discovering keyword ideas to getting metrics and filtering keywords.
Moz offers 30-day free trial so you can fully explore the potential of this tool and how you can benefit from it in the process of website optimization.
With 30-day free trial and payment plans starting from $49 per month, this tool is on the expensive side,
but it is certainly worth it as it combines keyword tool with SEO reporting and audit, rank tracking, user management, etc.
You can use this keyword research tool to identify keywords, find your competitors’ best keywords, apply filters and refine the selection of keywords by priority.
Raven SEO tools for link building, research and reporting, combine several tools in one, including keyword and competitor research.
Raven uses the data from Majestic, Moz, Google AdWords and OpenCalais to provide you with keywords and competitor intelligence and insights.
To use this tool, you will need premium membership, which begins at $99 per month and comes with a free 30-day trial.
4- Keyword Spy
This tool is really more like a weapon of espionage as the name also suggest.
It is essentially a tool to counter your competition, and for looking at what is going on backstage on their SEO enterprise.
You can conduct research regarding your competitor’s paid results, organic results and the affiliate keywords they are using.
Keyword Spy will set you back $89.95 per month, which is the starting cost.
Wordtracker is kind of a unique tool because of a feature that you might not find elsewhere.
It lets you know what your users are typing in their searches when they are on the verge of buying something.
It brings to you high-performing and profitable keywords for all your e- commerce needs.
Pricing for this tool starts at $27 for the bronze membership, $65 for the silver and $99 for the gold.
Silver is the bestseller and it is usually enough for most of your research needs.
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KeywordEye shows what your potential customers are searching on Google, as well as what questions they are asking.
You also get access to retail market data from Amazon, YouTube keywords, competitors’ keywords and their backlink profile.
Trial is available for $1, with $44 monthly membership, and $35 per month when paid annually.
Now, let us explore what the internet has to offer for free:
Although being a paid tool,
its free version is quite effective for your keyword research needs and that is why it is being discussed in the free tools section here.
SEMrush is exceptionally good at telling you through its metrics the size of competition on any given keyword being used on Google.
SEMrush will also provide you with similar or related terms for the keywords you are analyzing.
This can be very helpful for staying up to date.
With over a trillion terms stored in its awesome database,
WordStream’s Keyword Tool is a game changer in aiding you to select the most lucrative keyword and possible long tail keywords possible.
The SEO Book Keyword research Tool will give you the daily search volumes, cost estimates for Google AdWords, links to other vertical databases and a lot of other functions.
This tool requires registering for a free account, as only logged in members can conduct the analysis and keyword research.
With up to 6 months of search history to offer you as organized data rather than averages,
Bing’s Keyword Research aids you in exploring what users are searching for on Bing.
You can find this tool in Bing’s Webmaster toolbox. You will need to sign in to gain access to this tool.
Well now that you have seen 10 examples of paid and free keyword research tools,
you probably have a good idea why tools are required and how effective, efficient and pivotal they can be in conducting keyword research and in SEO affairs generally.
It is not just about creativity, it is also about having a good toolbox or arsenal ready,
So you can put that very SEO creativity to practical use with as much ease as possible.
Why Keywords are so Important?
Although keyword research tools can help a site owner or a webmaster understand what users are searching for in search engines
and even present any such information in organized and analytical ways,
they cannot aid you in understanding the value of a given search word and its contribution to traffic.
That needs to be done the good old-fashioned way – through trial and error hypothesizing and analysis.
Firstly, you need to do some brainstorming and construct some parameters out of a few basic questions.
What is the relevancy of a certain keyword?
If you were a searcher using the same keyword, would you be content with what you found on your page?
How much is this keyword doing for you income wise?
Is the generated traffic translating into financial gain?
If the answers to these questions affirm the value of your keyword, you should go on.
Secondly, test your keyword in different search engines to understand where you stand in terms of ranking and competition
and get a general idea of what you are up against.
A keyword that brings up a good number of advertisements or sponsored results on the top of the results page has a fair degree of lucrative possibilities and potential for easy conversion.
Thirdly, it is a useful practice to use paid advertising,
using Bing Advertising or Google AdWords and
analyze how that traffic goes in terms of converting users for your website and the generation of revenue.
Opt for the choice of ‘exact match’ on Google AdWords and direct that traffic to the most relevant page on your website.
Then follow the traffic for at least 300 clicks or so,
keeping an eye on the conversion rate amongst other information.
Lastly, you can use the data you have gathered to construct a rough sketch of the value of a certain keyword
and what it is doing for you in your current set up.
Looking at the number of users that visited your websites and
how many converted into profit for your website, will give you a figure for how much each visitor is worth in terms of dollars.
If you managed to attract 200 visitors, out of which four turned into a profit for the website of $360,
then each of those visitors is worth $1.8,
which is a decent figure if you manage to rise to the top of the rankings to get better impressions,
increasing the click-through rates over the course of the next few days.
You could turn 400 visits per day into 1200-2000 visits, meaning you could make a small fortune in terms of revenue within a year.
We also have our research on: How to Generate Huge Traffic to your Blog in Free ways
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