How to Choose a perfect Blog Topic for your online Blog Business

How to Choose a perfect Blog Topic for your online Blog Business

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The toughest part of start a new blog, is deciding what you are going to write about!

It sounds cliche, but in all honesty, if you choose something you are passionate about, you are much more likely to succeed.

Choosing a blog topic you have little or no interest in just won’t cut it.

When you are passionate about the topic, your blog content will show it. This is what readers are looking for. Let’s break down your potential blog topics into three categories; Personal, Branding, for Profit.

The Personal Blog

There is nothing wrong with having a personal blog, as long as you fill it with personal content.

It would be very difficult to create a personal blog, then try and monetize it down the road.

The majority of personal blogs are never meant to generate income, but instead simply to inform, and are usually a first attempt at creating a blog.

If you are going to create a blog for profit and potentially sell it the future, be sure not to use your actual name as the domain name, as this limits its use for anyone else.

Branding Blog

What are you good at, or known for? Whether it is your business, profession or even a hobby… blogging for branding is a great idea.

As a “brand” blog, you will want to continually add new posts about your expertise and keep all topics tightly on target with your niche topic.

Once you establish your credit ability and audience, advertisers in this same niche will flock to advertise on your blog.

Blogging For Profit

Some want to start a blog for profit, but it takes more than creating a blog with a few affiliate links.

It’s not easy to make money through blogging, but with full dedication and a business mindset from the start, it can make your success that much easier.

An excellent way to blog for profit is to find a product or service you have an interest in, and build a blog around it.

Continually build up content, reviews and resources to become a top blog within your niche community.

It is also important to do the proper research and see if that individual product already has an affiliate program you can tie into.

How to Find a Profitable Blog Topic

When trying to select a topic to write about, make sure it can grow and be expanded into something worthwhile and profitable to your readership.

The ability to expand is critical. Cooking is a good example of a blogging topic that many are passionate about, it can also expand in size and profitability.

How many people search Google every day for recipes, purchase cookbooks and want to save money while shopping? In this one example, we find three quick topics that you could cover on your blog.

All three of these topics have a high interest as shown by Google, and a strong potential for revenue generation.

Without knowing anything about advertising,

here are the best ways to find out if your blogging niche can be a profitable one.

Search Your Potential Competition

One of the best ways to search and find what advertisers and offers are working in your niche market, is to see what your competitors are doing.

Head over to Technorati’s Blog Directory and choose a topic that is related to your niche.

You can use Technorati’s search form, or their directory categories. From the categories list, let’s choose “Foods”.

You can see right away there are over 6,000 blogs listed in the “food” section alone.

What also grabs your eyes is a preview of each blog listed.

Browse through the blogs listed,

Study how each of these sites are designed, what they talk about

and if they have any advertising/revenue generation.

Is their content providing value to their readership?

Don’t be discouraged.

The sites you find in Technorati may already be well established and have a lot of traffic.

It’s important to realize they are targeting the same niche audience you are going to create a blog for,

so it’s critical to learn what’s out there and working prior to starting your blog.

Google Keywords & Pay Per Click Stats

One of the easiest and most effective ways to search:

  • General interest in your topic
  • Amount of advertisers
  • And search volume, is to simply use Google.

Google offers many tools to their site users, but especially for their advertisers. Two tools you must know and learn about are the following:

Google Adwords Keyword Tool

Google Adwords Traffic Estimator

The reason why I had you look at Technorati’s Blog Directory first, is so you have a good idea of a few top sites in your niche.

You can now use that same list and incorporate your data with Google’s traffic tools.

We also have our research on: Top 15 easy ways to earn money at home online ($200 – $3000 / month)

Did you discover this Article helpful? Don’t forget to provide your valuable feedback in comments and also share this article on your social media profiles!

@webinfluenza Author

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