The Bounce Rate is the percentage of users who come on your website and then leave your website without any engagement with your content or go to another page without watching your content.
Its same like “User come on your website for something (whatever your products or content is) and said No, I don’t want that and then leave”,
You should want to make it as low as possible,
You should want to keep users engage with your content and then take him/her to your sales funnel,
Now you know what is Bounce Rate! but,
I think that you don’t know that why its happening or why your bounce rate is going too much low So I have 14 Reasons for you!
Ready? Lets Start!
1- Slow Loading of your website
No one loves those website who take a lot of time to load.
Your website should take less then 4 seconds to load and show the content to users.
If your website load too much slow then user will get upset and leave your website and Move on to another.
And, then it will increase the percentage of bounce rate of your website.
Do you want to slow down your web page?
- Use very customized images on your web pages and your image size should be small.
- You must have to use custom fonts that must be downloaded whenever someone reach your web page.
- never use CDNs of style sheets or scripts on your website because it will make a bad impact on your loading speed.
- Always use a best hosting for your website.
- Never use a lot of fancy slider or high resolution images because it also slow down the speed of website and increase Bounce Rate.
All of these factors can slow down the speed of your website and increase the percentage of Bounce Rate.
visitors are going to leave your website if you make them wait for what they want. So less then 3 seconds are ideal and good speed to load a web page.
How you will know that what is loading speed of your website? Here are 2 tools where you can check the speed of your website:
Related Article : Top best tips for improving Google Rank of your website
2- Visitor feels bad by watching too much advertising on your website
I love to that page and even you love to a page,
where you got solution of your problem by watching 50 seconds video, or reading straight forward content.
I stick around to the end of that page to just know what happens next. 🙂
If you are using a lot of disturbing adds on your website and your adds are more then your content then user lose trust of your website and move on to another website.
and that will increase bounce rate of your website.
Intrusive advertisements will reduce the reputation of your website and also disturb the value of your content. So you must need to remove some adds from your content page / website.
And give a valuable content to user within 5 seconds. So that you will also get an incredible huge ranking and traffic from google.
3- Sending wrong people to your website can also boosting up bounce rate of your website
Suppose, If your website is target to sell product related to a music teacher, But you advertise all over communities a school teacher, So you are close but you missed a chance to sell your product or promote your product.
Anyone who have budget can drive a huge traffic to your website but you can drive RIGHT Traffic to your website.
The Right traffic means visitors who really came for that thing on your website.
If your will not target RIGHT Traffic on your website then people will definitely leave your website within after spending 5 sec on your site.
It will make a bad impact on your google ranking with decreasing bounce rate of your website.
4- Write a content with poor grammar and spelling mistakes
If you have written a huge content of 1500 to 2000 words on your website and you are doing grammar and spelling mistakes in your content,
then visitors feel hard understand what you are trying to deliver in your content.
If you don’t write a perfect English then you should probably hire a person who speaks perfect English and,
If you still facing a problem then there are a lot of proofreading tools out there:
5- Producing too much low quality content that is hard to understand can increase bounce rate
If a visitor come on your website and and just scroll to content and could not understand what you are trying to deliver then he / she definately going to bounce.
You need to quickly communicate with visitor that:
- Do your really understand a problem.
- Do you really have a solution to fix a problem.
- They need to just take the following steps to do.
6- Making your website hard to read can increase bounce rate
Any disturbing element on your website can reduce the credibility of your site, which cause increase bounce rate of your website.
If you are using red text on a black background then its hard to read for visitor. Visitor never feel good to read and leave your website,
Even you have a great content on your website but visitor will never ever read your content.
7- Making your website design too much ugly
A great website design plays a big role on the road to success,
You know visitor will feel good and also love to read your content if your website have a great and user experience design.
We look at attractive things,
Now, I am not saying that a great web design will guarantee a conversion rate,
It does not work that way, But I can say that a bad website design can reduce your conversion rate as well.
We also have our research on: How to Generate Huge Traffic to your Blog in Free ways
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